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Archive for December, 2012

Bạn từ đâu tới?

Bạn đã làm được gì?

Bạn sẽ hiểu ra bạn là ai?

 

 ImageGIƯ

Đã rất nhiều lần tôi đặt câu hỏi tôi từ đâu tới đây để phải hứng chịu nhiều thương đau và nước mắt dù những giây phút dịu ngọt cũng đã từng ghé qua. Câu trả lời đơn giản là chúng ta đến từ cha mẹ, những ngươi vĩ đại đã nuôi nấng dạy dỗ chúng ta thành người, để rồi sẽ có lúc ta đập ngực và nghĩ tại sao lại có mặt trên cõi đời này!

Chúng ta cực đoan hay chỉ là giây phút tạm thời nông nổi trẻ con? Hy vọng là vế thứ hai vì tạm thời là trạng thái chuyển sang giai đoạn vượctqua và gượng dậy.

 

Tôi đã nghe nhiều về số phận nhưng tôi chỉ tin vào một nữa. Số phận là khi bạn không được quyền chọn lựa hoàn cảnh gia đình cha mẹ sinh ra bạn, bạn chỉ khóc oe oe và khi mở mắt ra thì cha mẹ đang đứng cạnh ôm hôn âu yếm. Và đó là một nửa số phận mà tôi luôn hằng tin tưởng. Có thể chúng ta được sinh ra hoàn cảnh khốn khó, đến nổi một que kem hay kẹo bánh đồ chơi cũng là xa xỉ nhưng bạn co biết không, quá nhiều minh chứng cho câu nói hoàn cảnh làm nên số phận. Tôi đang dẫn dắt bạn sang một khái niệm thứ hai đó là số phận, cái con số có tròn trỉnh hay méo xẹo là do bạn nặn uốn nắn ra. Đã có quá nhiều anh hung hào kiệt vĩ nhân nhà lãnh đạo hay doanh nhân thành công không đến từ một mái ấm hạnh phúc trọn vẹn, có lẻ số phận ban cho họ chỉ một nửa chiếc bánh ngon đến nỗi họ phải them thuồng khao khát , biến cái nội khát khao đó thành ước mơ, mục tiêu để đạt được trong đời.  Kết quả là nửa đời còn lại họ nhận được chiếc bánh trònh trĩnh thơm ngon mà ăn hoài cũng chẳng vơi đi, mà còn làm chính những ánh mắt khác phải ghen tị them thuồng.

Vậy nên tôi nói cho các bạn hãy ngẫm nghĩ chúng ta là kết tinh của cha mẹ và vì nó là tinh hoa rồi nên chúng ta hãy phát huy nó đi, hãy mang hương thơm lan toả khắp nơi, thay vì ngồi đó và ngắt bỏ từng cánh hoa thơm ngát đến khi lụi tàn.

 

Vốn dĩ tôi là một con nhóc ngây thơ nhút nhát mang đầy mặc cảm suốt quãng thời gian đi học. Tôi sợ ánh mắt thương hại của mọi người và sợ ai đó biết được cuộc sống hiện tại. Dông dài cũng là cái nửa số phận, có mấy ai hạnh phúc khi vắng cha hoặc mẹ, có mấy ai trưởng thành trọn vẹn khi thiếu vắng hình bóng của một trong hai người đó. Nhựng người lớn tuỗi họ có cái nhìn xuyên thấu và đó là lý do vì sao khi chọn dâu chọn rể, cha mẹ thường có cái nhìn tinh tường sâu sắc. Ai đó mồ côi cha hoac mẹ thường lớn lên trong sự mặc cảm kéo dài, những góc khuất luôn che giấu, những ánh mắt nhìn mạnh mẽ trốn chạy vô cùng yếu đuối. Nhiều bậc cha mẹ sợ con mình cưới phải nàng dâu như vậy, vì hiểu rằng cố gái đó chắc hản thiếu thốn tình cảm từ nhỏ, sống thu hẹp mình, và vì thế tính cách phát triển không toàn diện. Họ cho rằng người con gái đó có thể tính tình không đẹp đẽ vì không được dậy dỗ chu toàn, kẻ khác lại nghĩ chắc lớn lên trong cái nôi mồ côi thì lớn cũng ích kỉ, tâm thủ đoạn không kém… Các bậc cha mẹ họ có cái lý của họ, người xưa ít ai nói sai và cũng ít trường hợp hoàn toàn đúng như tiên đoán. Nhưng không phải là tất cả! Tôi đây chưa tùng nhận bản than mình tốt ngược lại củng chưa khẵng định mình xấu. Tôi cho rằng, chưa làm việc xấu thì cái ý nghĩ xấu không thể kết luận người đó xấu. Ai cũng có hơn một lần có cái ác trỗi dậy và khác biệt ở chỗ lương tâm đạo đức và cái ác thì bên nào mạnh hơn, sẽ dẫn dắt đến kết quả là hành động. Chẵng ai tốt mà cũng sẽ không ai xấu khi họ chưa manh nha hành động ác!

Trỏ lại phần hoàn canh xuất than làm nên tính cách, tôi cho là có phần đúng chứ không sai. Ví dụ những kẻ mồ côi thì tâm hồn họ sẽ vốn dị mong manh, mềm yếu tuy bên ngoài cứng như bê tong sắt thép. Họ sống với ý chí vô cùng mãnh liệt và luôn khao khát một tình yêu thương trọn vẹn. Họ không có niềm tin vững chai nào ngoài bãn than vì họ tin rằng không có gì là bất biến, ai cái gì rồi cũng se thay đổi, rồi cũng sẽ bỏ ta ra đi sang bến bờ khác. Nửa số phận là đây

 

Nữa còn lại, liệu sẽ trôi đi đâu khi ta buông tay đầu hang? Những thời khắc đen tối trong cuộc đời tôi, luôn nhen nhóm cái ý nghĩ tự tử, làm hại bản than để kết thúc nủa số phận này. May sao, tinh thần vẫn lý trí cho dù đã rơi vào nhiều giai đoạn biến cố, tôi vẫn gượng gạo đứng dậy, tìm lại niềm tin bản than và xây dựng lại nó. Niềm tin giống như vạn lý trường thành, cũng rất bất khuất kiên cuồng nhưng nếu gặp cơn cuồng phong thì liệu nó có còn hay không chỉ là những mảnh đá vụn, hay ít gì cũng bị ảnh hưởng. Tôi cho là mọi sự luôn vạn biến. Tôi hôm nay sẽ khác ngày mai và ngày mốt. Hôm này tôi lên voi thi ngày mai tôi xuống làm chó, huy hoàng rồi cũng sẽ lụi tàn! Điều gì kéo tôi đứng dậy mỗi khi trượt dài? Niềm tin vào bản than và ý chí quyết tâm chinh phục số phận. Cái quyết tâm gầy dựng cho mình con số theo ý muốn là mục tiêu trọn đời của tôi, còn bạn thì sao? Cái gì mình tạo ra dù có mất đi thì mình vẫn có nền tảng tạo lập lại được.  Thế nên mới có câu “ giữ tâm bất biến giữa dòng đời vạn biến”

 

Có bao giờ bạn tự hỏi mình là ai? Nếu được trả lời, tôi sẽ nói rằng bạn là ai đến từ đâu không quan trọng bằng việc bạn đã làm được những gì. Chưa nói đến việc đã cống hiến làm thay đồi va nâng cao cuộc sống , giá trị cho xa hội hay chưa, thì phải xét đến cái khoản bạn có phải là một công dân tốt không, có gây ảnh hưởng gì đến xã hội không? Tôi cho rằng cái điểm đó vô cùng quan trọng. Muốn sống mang lại giá trị công động và xã hội, trước hết hãy sống tốt cho mình. Sống yêu thương bản than, và đừng gây them gánh nặng cho xa hội đó là hai mục tiêu tối thiểu từ khi bạn chào đời đến khi trưởng thành. Khi đã hoàn thành bước 1, bạn hãy nhanh chóng chuyển sang giai đoạn 2 là cống hiến, bỏ ra sức lực, tâm trí cùng xây dựng xã hội, mang lại giá trị tốt đẹp và nhân rộng hành động đó đến cộng đồng.

 

Khi tôi 20, tôi chưa từng nghĩ đến việc giúp đỡ ai hay làm gi cho xa hội, nhưng khi tôi 26, tôi luôn khao khát hoàn thiện bản than thành một công dân toàn câu. Công dân toàn cầu theo quan niệm nhỏ hẹp của tôi là phấn đấu trở thành một người có giá trị tri thức và tâm hồn, sau đó chia sẽ dẫn dắt các đàn em đi cùng con đường tôi đi, nhân rộng mô hình và tao thành một chuỗi giá trị  lan rộng khắp cộng động. Có thể khi bạn trẻ, bạn chưa có khai niệm gì về giúp đỡ ai nhưng khi bạn trưởng thành, bạn sẽ thấy cuộc sống them nụ cười khi bạn đưa tay nâng đỡ một ai khác, chia sẽ những gì bạn có cho tất cả mọi người, từ kiến thức, kinh nghiệm…Nếu tôi được ai đó bồi đắp nền tảng vững chai, có lẻ tôi đã không mất quá nhiều thời gian đi lang thang một vòng tròn dài rồi cuối cùng nhận ra đang ở vị trí bắt đầu. Tôi sẽ thầm cảm ơn ai đó đưa tay kéo tôi lên từ những cú ngã. Có một cuốn sách viết về khái niệm phụ nữ khôn ngoan, họ nói rằng phụ nữ khôn ngoan không phải là người đứng dậy từ thất bại mà là Bước qua! Tôi hoan toàn đồng ý với quan niệm này và có lẽ sẽ luôn ghi nhớ một lần nữa cho dù tôi đã không là một người phụ nữ khôn ngoan.

Quả thật, kinh nghiệm là cha thành công nhưng có phải tất cả thất bại ta phải đều trải qua thay vào đó nếu khôn ngoan lắng nghe và tự lần mò học hỏi, tao sẽ hạn chế bớt sức lực niềm tin sau mội lẫn gục ngã?

 

Tôi mong rằng những gì tôi viết sẽ mang lại cho bạn giá trị nào đó, hoặc chẵng qua chỉ là sự nhắc lại những gì bạn đã biết cho câu trả lời của câu hỏi có bao giờ bạn tự hỏi bạn là ai?

 

 

 

 

 

 

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5 Extraordinary Blog Post Types that Will Grow Your Audience Faster

If you’re working to build your blog’s audience, you can’t afford to waste time writing mediocre posts that don’t say anything useful or help your readers out.

You have to focus on what works and learn from techniques other successful bloggers have used to create huge followings. I like to say that you have to ruthlessly focus your efforts on those things that work, and stop spending precious time on things that don’t.

For every blog post you write, you should be asking yourself these two essential questions:

 

  1. How will this post deliver unmissable value to my audience? (also known as the “what’s in it for my readers” question)
  2. How can I present this information best so that it will be read and shared by as many people as possible?

When it comes to presenting the information in the best way possible, there are really two things to focus on most, headlines and something I’ll call post types here.

Headlines are utterly important. They have a specific job to do (getting people to click on your link to read more), and when done right, headlines can mean the difference between a dud post and a runaway viral hit.

If you’re not spending a lot of time crafting great headlines, you need to start now. Tim Ferriss wrote a fantastic post about how to write headlines that get retweeted. Check that out for some killer starter headline ideas.

Beyond headlines, there are certain types of posts that constantly attract more readers, comments, tweets, stumbles and links than other types of posts. What do I mean by “post types?” It’s more than just a headline. I’m talking about the overall structure and concept of a post. Frameworks, if you prefer.

If you study popular blogs, you’ll find a number of different post types that are constantly used and that constantly become the most popular posts on the web. I scoured several of the popular blogs that I read regularly for the most effective post types. I combined what I learned from those blogs with my own experience on this blog and at my other blog, Free Pursuits.

I narrowed those different post types down to ten that will grow your audience much faster than the run-of-the-mill stuff you might currently be writing. Check these out, study them, and try them on your own site. You’ll be happy you did.

Here they are, 5 extraordinary blog post types that will grow your audience faster:

  • The Influential People Round-up Post

50 Netsetters You Should Know About

Flattery can definitely take you places online. When you mention someone in a post, there’s no question that the chances of that person sharing your post or linking to it are high.

And what’s better than mentioning one person in a post? How about featuring dozens of special people all in one round-up post? The “people round-up” post is highly effective not just because of the flattery factor, but also because it typically uses another effective type, the list post.

When the Netsetter blog (part of the Envato) network decided to relaunch, they were smart to ask Jade Craven to write a post for the relaunch week. Jade created a round-up post called 50 Netsetters You Should Know About (pictured above) that was a huge success.

I used this post type to grow my audience quickly myself when I was just getting started blogging in a post called 10 Digital Nomads to Learn From, and again in another post called 44 Creative and Adventurous Bloggers You Should Know.

  • The Over-the-top Generous Free Resource Post

Minimalist Workday: 50 Strategies for Working Less

Blog posts are a dime-a-dozen. You probably write one to three of them a week. There are millions published every day. So if you want to really grab people’s attention, you have to sometimes give more than just blog posts.

That’s where the “over-the-top generous free resource post” comes in.

Big name bloggers like Chris Guillebeau, Dave Navarro and Everett Bogue each support themselves by selling information products, like ebooks and online courses. But those guys all know that there’s a time to sell and a time to give things away.

That’s exactly what Everett did recently with his free eBook called Minimalist Workday: 50 Strategies for Working Less (pictured above), and it was a huge hit. The post announcing the book was retweeted nearly 300 times, and the book itself was downloaded over 5000 times in the first week alone.

Chris Guillebeau’s free eBook A Brief Guide to World Domination put him on the map in a big way, and has been downloaded over 100,000 times. The eBook formed the basis for his print book that just came out, The Art of Non-Conformity: Set Your Own Rules, Live the Life You Want, and Change the World.

Dave Navarro used a similar strategy before releasing a product last year, and is doing it again by giving away some intensely valuable free videos ahead of his 2010 More Buyers Mastermind launch.

  • The (Almost) Too Good to Be True Post

From Geek to Freak: How I Gained 34 lbs. of Muscle in 4 Weeks

When you read a blog post title that seems too good to be true, how can you not be compelled to read more? It’s a classic headline technique that just works.

The trick with writing about something seemingly impossible is that you have to deliver “the goods” so to speak, or your readers will be turned off by the bait-and-switch.

Tim Ferriss is a master of the “too good to be true” post type. He constantly pushes the limits of what you might think is possible on a range of topics from fitness to entrepreneurship. His book, The 4-Hour Workweek is an excellent example of this, and he relies on the framework in many of his most popular blog posts.

Check out two of Tim’s most popular posts of all time (which is saying a lot, considering how hugely popular the blog is overall). How to Lose 20 lbs. of Fat in 30 Days… Without Doing Any Exercise and From Geek to Freak: How I Gained 34 lbs. of Muscle in 4 Weeks (picture above) both seem far outside the realm of what’s possible, but Tim comes through with detailed proof about exactly how he achieved such superhuman results in both cases.

Glen Allsopp has also written some of his most popular posts over at ViperChill using this technique. Check out the super popular How a 3 Month Old Website Received 958,373 Visits from Google as an example.

  • The Soul-Baring Post

33 Things I’ve Never Told You

This is one post type I’ve had especially worthwhile first-hand experience with recently. A couple of months back, I decided to take the advice of some of the people I respect most online and dig deep to find my real voice and share it with my readers.

The result was a very personal post called 33 Things I’ve Never Told You (or, How to Re-Introduce Yourself and Kick Your Watered-Down Self in the Ass). It quickly became my most commented post and one of my most viewed posts overall.

Soul-baring posts are a great way to grow your audience because of how much they stand out. So much of what is published online is formulaic and lacks character or any real human connection. When you write something that people can really relate to on a personal level, you can form stronger bonds. These “soul-baring post” types tend to build true fans, the kind who will really pay attention to what you say and share it with friends.

Johnny B. Truant is great at writing in a relate-able style, and he does it by revealing intimate aspects of his personal journey, although interestingly enough he does it through a pen name. Check out his post called How To Be Real Online (And Get Paid For It). Naomi Dunford has arguably built her entire business around baring her soul while always providing great marketing and business advice. Just take a look atEntrepreneurship: What To Do When You’re Scared Sh*tless to see what I’m talking about.

  • The Ultimate Overview Post

THE Blogger’s Guide to Facebook

Finding helpful, in-depth and completeinformation online can be a challenge. How many times have you found yourself jumping from one article to the next, gleaming a scrap of info here, and another scrap there?

It’s so refreshing when you come across a complete resource that answers all of your questions in one place.

In “the ultimate overview post” type, your job is to create something so detailed and full of info that people don’t need to go anywhere else. That’s exactly what Adam Baker, Glen Allsopp and Pat Flynn have done with posts on each of their sites.

These posts could easily have turned into a book or downloadable guide, but these guys published them as blog posts, and that’s what makes them so unique and effective. As a reader, you feel compelled to share them with friends online because they’re so damn useful.

Check out these three examples of “ultimate overview” type posts:

Not surprisingly, each of these posts has been wildly successful for Glen, Pat and Adam, respectively, and I suspect they continue to drive new visitors to their sites every day. I know I refer to each of those posts on a regular basis.

The Powerful Element Each of these Have in Common

Fundamentally, all of these different post types share something that makes them work so well at attracting more readers. At the core each of them focus on creating content worth linking to or sharing.

It’s a simple formula, really. The two direct ways you can receive traffic to your blog is through either links or sharing on social media (search traffic is actually a result of linking, so I consider it a more “indirect” form of traffic).

When you’re growing an audience then, your goal has to be to create content that is worthy of being shared or linked to. Use the post types outlined above and you’ll be on the right track.

Have you tried these types of posts before? What other types of posts are most effective for you? We’d love to hear it, so please share in the comments.

And if you liked this post, I’d appreciate if you subscribe for free updates or share this post with someone who might also like it. Thanks so much!

photo by Michael Oh

Written by . Corbett is the founder of Think Traffic and creator of How to Start a Blog that Matters. Read more about Corbett and this site or follow him on Twitter.

http://thinktraffic.net/5-extraordinary-blog-post-types

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How to Write an Article in 20 Minutes

 

image of timer

I don’t really want to spend more than 20 minutes a day on writing articles. And I spent no more than 20 minutes to write this article.

I realize this is writing blasphemy. Content is king, and all of that. But when I have a daily schedule to post on and a business to run, I don’t have time to spend hours polishing every single blog post or writing 2,000-word articles.

Writing quickly doesn’t mean compromising on writing well, though. I’ve got seven tips to get you in and out of that composition box in twenty minutes – without sacrificing quality.

 

1. Keep an idea list.

When inspiration for a post strikes, scribble it down in a notebook or a word file. For many bloggers and content creators, finding the topic to write about takes up half the time. Keeping an idea list lets you leap in to a new post quickly when you’re ready to write.

2. Let your ideas incubate.

If you try to force yourself to come up with supporting information for your brilliant idea right away, it’s going to take ages. Let that topic sit for a few days, though, and you can add new ideas as they occurs to you – and when you’re ready to write, you’ll already have all the supporting info you need.

3. Edit before you start

You’ve probably got twice as many ideas as you need at this point, so it’s time to be brutal. Cut out any supporting idea that doesn’t fit with the main topic of the article. Remember, we’re talking about how to write an article in 20 minutes, not an epic. You can always use the ideas you don’t need for later posts.

4. Use bullet points

Bullet points, or numbered points like “10 Ways to Get More Subscribers”, can make writing an article a lot simpler in terms of organization because you no longer have to figure out transitions from one idea to the next. The great side benefit is that readers like lists; they’re easier for the eye to follow.

5. Keep it short

If you want to finish that article in 20 minutes, try to keep it under 500 words. Don’t feel like you’re skimping on quality content, either: this article is only about 500 words but it’s chockfull of information. Make every word count and you’ll save time without letting quality slip.

6. Come back later

If you find that you’re stuck, don’t try to force the words to come. Save the article and work on something else for awhile. If inspiration strikes, open up that document again. You can even switch from one blog post to another, spending a few minutes on each as ideas comes to you. It’s a huge time-saver.

7. Never save a good idea

It’s tempting, when you look through your list of ideas, to save the best ones for later because you think they’ll be easier to write. You don’t want to save time later, you want to save time now. Do the articles you know will come easily and make the most of that time.

Follow these simple steps and you’ll be on your way to brilliant articles in a fraction of the time. Share some of your favorite article writing tips in the comments!

About the Author: Jim Estill is the CEO of Canadian computer product company SYNNEX and the author of the Time Leadership blog and book.

 

http://www.copyblogger.com/write-article-fast/

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With more than 10 years of experience in the press release distribution industry, PRWeb has a unique understanding of how to write a press release so it achieves success online. The following tips will help you write a professional, concise and powerful press release.

Proofread: We recommend that you write a press release in a Word or other text document instead of writing it directly on the online submit page. Writing online will not achieve the best results. Write your press release, print it, and proofread. Rewrite and then proofread again. The more time you take to do it right, the better your company’s first impression.

Start Strong: Your headline, summary and first paragraph should clarify your news. The rest of your news or press release should provide the detail. You only have a matter of seconds to grab your readers’ attention, so you want to capture it with a strong opening.

Identify Yourself: If you write a press release that does not identify the source of the information and news within the first few paragraphs, you may lose the promotional value your release can provide. Readers want to know who is talking; letting them know builds the credibility of the release and promotes your name and brand online.

Write Professionally: It takes only a few sentences to discern whether a news or press release is written professionally. If your release contains hype, slang, excessive exclamation points or direct address, chances are it will be viewed as an advertisement rather than a press release. There is no better way to destroy credibility than to distribute a release full of hype. Additionally, on occasion, media outlets may pick up your release and run it in their publications with little or no modification. The more professional your release sounds, the greater the chances are that this will happen.

Answer the Tough Questions: Not everything is news. Your excitement about something and its availability does not necessarily mean you have a newsworthy story. Think about your audience. Will someone else find your story interesting? Let’s assume that you have just spent a lot of effort to launch a new online store. Announcing a company’s opening is always an exciting time for any business, but the last thing the media wants to write about is another online store. Instead, focus on the features of your site’s shopping experience, unique products and/or services. Answer the question, “Why should anyone care?” When you write a press release, make sure your it contains news values like timeliness, uniqueness or highlights something truly unusual. Avoid clichés such as “customers save money” or “great customer service.” Focus on the aspects of your announcement that truly set you apart from everyone else.

Pick an Angle:  When you write a press release, pick an angle that will ensure the announcement is timely.  Make sure that your release has a good news hook. Tying your news to current events, recent studies, trends and social issues brings relevance, urgency and importance to your message.

Use Anchor Text and Features: PRWeb press releases can accommodate multimedia files like images, video, links and other features that will capture the attention of your readers and highlight your news. Nothing is worse than seeing a release go out “naked” with none of these capabilities utilized. Attach logos, head shots, product shots, photographs, audio files, video files, PDF documents or any other supplemental materials that build up your release. Use anchor text and hyperlinks to point readers back to your site ensures both your website and your important keywords receive simultaneous promotion in your press release.

Illustrate the Solution: Use real life examples to illustrate how your company or organization solved a problem. Identify the problem and why your solution is the right solution. Give examples of how your service or product fulfils needs or satisfies desires. Using real life examples powerfully communicates the benefits of using your product or service.

Don’t Be Afraid to Toot Your Own Horn: Online press release distribution is a successful way to create expert status. If your company has reached a milestone, celebrated an anniversary, hired a new president, experienced significant growth or received an award, tell the world what you did right. Or, write a tip sheet that offers readers “tips” or help in your field of expertise.

Don’t Give Away All the Secrets: If you’re running a new promotion this season, tell readers where they can go to learn more. When you write a press release, provide links directly to the page on your website where readers can learn the specifics about your news and then act upon it.  If you give your readers no reason to click through to your site, they’re not necessarily going to. This kind of “call to action” pulls them away from reading and urges them to respond.

Stick to the Facts: Tell the truth. Avoid fluff, embellishments, hype and exaggerations. If you feel that your press release seems sensational, there’s a good chance your readers will think so too. With so much information available to the consumer, readers are naturally skeptical. If your story sounds too good to be true, you are probably hurting your own credibility. Even if it is true, you may want to tone it down a bit.

Use Active Voice: Verbs in the active voice bring your press release to life. Rather than writing “entered into a partnership,” use “partnered” instead. Do not be afraid to use strong verbs. For example, “The committee exhibited severe hostility over the incident” reads better if changed to “The committee was enraged over the incident.” Writing in this manner helps give life and energy to your release, which may set it apart from the rest of the pack.

Economize Your Words: Wordiness is distracting, so be concise. In addition, news search engines sometimes reject news releases with overly long headlines, excessive lists and high overall word counts. Eliminate unnecessary adjectives, flowery language or redundant expressions such as “added bonus” or “first time ever.”  Make each word count. If you can tell your story with fewer words, you’ll have better results with your readers and the search engines. 

Limit Jargon: Jargon is language specific to certain professions, industries or groups and is not appropriate for general readership. While a limited amount of jargon is required if your goal is to optimize your news release for online search, the best way to communicate your news is to speak plainly using ordinary language. Using an abundance of technical language and jargon limits your reading audience. 

Read more press release tips and how to’s.

source: http://service.prweb.com/learning/article/how-to-write-a-successful-news-release/

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How to Calculate the Value of a Like

by Dan Zarrella  |  10:00 AM November 26, 2012

Over my decade working in web marketing, I’ve spent a ton of time at various marketing conferences, and I’ve read countless books and blogs about new media. I’ve noticed a disturbing trend over the past few years in the social media end of the communications world. Much of the advice and strategy I hear boils down to little more than “unicorns and rainbows” superstitions like “engage in the conversation” and “be awesome.” Not only has much of the industry ignored hard metrics and dollars-and-cents ROI math; there has actually been a vocal opposition to measurement and accountability.

Effective marketers expect to see clear cut, positive ROI for every other channel of online marketing including email, search, and display advertising. But for some reason, many seem to forget about return when it comes to channels like Facebook and Twitter.

At HubSpot, the inbound marketing software company where I work, we’re obsessed with hard data and metrics for every inch of our business. So it seemed like a no-brainer to me that we should understand exactly what the value of each social networking connection is to our bottom line. It was out of that love of numbers that I began work on the value of a like (VOAL) formula.

The VOAL formula ends up looking like this:
voal_formula.jpg

L (Total Likes): The total number of audience members connected to your social media account. On Facebook, these are Likes of your page, and on Twitter, these are followers.

UpM (Unlikes-per-Month): The average number of fans who “unlike” your social network account each month. On Facebook, this is an “unlike,” and on Twitter, this is an “unfollow.”

LpD (Links-per-Day): The average number of times you’re posting links, and potentially converting links driven from your social media account. On Facebook, this is the number of posts you’re making, per day, that lead to a page on your website. On Twitter, this is the number of times, per day, you’re Tweeting these kinds of links.

C (Average Clicks): The average number of clicks on the links to your site you’re posting on your social media accounts.

CR (Conversion Rate): The average conversion rate of your website, from visit to sale or visit to lead. This can be an overall average, but for increased accuracy, use the conversion rate measured from traffic coming from the social network you’re calculating.

ACV (Average Conversion Value): The average value of each “conversion.” In this context, a “conversion” is the action you’ve used to measure CR for. It could be average sale price or average lead value. For increased accuracy, use the average conversion value of traffic coming from the specific social network.

It is relatively easy for any marketer with decent analytics software (like Google Analytics
or HubSpot’s Marketing Analytics) to track the traffic from social networks and assign lead or customer acquisition values. It becomes more difficult when we want to understand how much time or money we should feel comfortable spending to build our reach.

The first part of the formula uses UpM and L to calculate a churn rate for your social media following. This will allow you to derive the average length of time an individual user will be subscribed to your social network profile.

The rest of the formula calculates the VOAL metric for each follower using the number of links they’re exposed to over the length of time they follow your brand and the values from your conversion funnel.

To make this calculation easy for any marketer to do, I’ve built a calculator tool. Simply enter these six values for your business into ValueOfALike.com, and the math will be done for you. The tool itself offers explanations about how to find the numbers needed. You can also adjust each value up or down to see the impact each metric has on the value of your followers and Likes.
________________

source http://blogs.hbr.org/cs/2012/11/how_to_calculate_the_value_of.html

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How to Calculate the Value of a Like

by Dan Zarrella  |  10:00 AM November 26, 2012

Over my decade working in web marketing, I’ve spent a ton of time at various marketing conferences, and I’ve read countless books and blogs about new media. I’ve noticed a disturbing trend over the past few years in the social media end of the communications world. Much of the advice and strategy I hear boils down to little more than “unicorns and rainbows” superstitions like “engage in the conversation” and “be awesome.” Not only has much of the industry ignored hard metrics and dollars-and-cents ROI math; there has actually been a vocal opposition to measurement and accountability.

Effective marketers expect to see clear cut, positive ROI for every other channel of online marketing including email, search, and display advertising. But for some reason, many seem to forget about return when it comes to channels like Facebook and Twitter.

At HubSpot, the inbound marketing software company where I work, we’re obsessed with hard data and metrics for every inch of our business. So it seemed like a no-brainer to me that we should understand exactly what the value of each social networking connection is to our bottom line. It was out of that love of numbers that I began work on the value of a like (VOAL) formula.

The VOAL formula ends up looking like this:
voal_formula.jpg

L (Total Likes): The total number of audience members connected to your social media account. On Facebook, these are Likes of your page, and on Twitter, these are followers.

UpM (Unlikes-per-Month): The average number of fans who “unlike” your social network account each month. On Facebook, this is an “unlike,” and on Twitter, this is an “unfollow.”

LpD (Links-per-Day): The average number of times you’re posting links, and potentially converting links driven from your social media account. On Facebook, this is the number of posts you’re making, per day, that lead to a page on your website. On Twitter, this is the number of times, per day, you’re Tweeting these kinds of links.

C (Average Clicks): The average number of clicks on the links to your site you’re posting on your social media accounts.

CR (Conversion Rate): The average conversion rate of your website, from visit to sale or visit to lead. This can be an overall average, but for increased accuracy, use the conversion rate measured from traffic coming from the social network you’re calculating.

ACV (Average Conversion Value): The average value of each “conversion.” In this context, a “conversion” is the action you’ve used to measure CR for. It could be average sale price or average lead value. For increased accuracy, use the average conversion value of traffic coming from the specific social network.

It is relatively easy for any marketer with decent analytics software (like Google Analytics
or HubSpot’s Marketing Analytics) to track the traffic from social networks and assign lead or customer acquisition values. It becomes more difficult when we want to understand how much time or money we should feel comfortable spending to build our reach.

The first part of the formula uses UpM and L to calculate a churn rate for your social media following. This will allow you to derive the average length of time an individual user will be subscribed to your social network profile.

The rest of the formula calculates the VOAL metric for each follower using the number of links they’re exposed to over the length of time they follow your brand and the values from your conversion funnel.

To make this calculation easy for any marketer to do, I’ve built a calculator tool. Simply enter these six values for your business into ValueOfALike.com, and the math will be done for you. The tool itself offers explanations about how to find the numbers needed. You can also adjust each value up or down to see the impact each metric has on the value of your followers and Likes.
________________

Insight Center: Putting Social Media to Work

 

 

 

 

 

 

 

 

More >>

 theo http://blogs.hbr.org/cs/2012/11/how_to_calculate_the_value_of.html

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22 Ways to Create Compelling Content
When You Don’t Have a Clue [Infographic]

image of copyblogger infographic thumbnail

Yep, we’re introducing the first-ever Copyblogger infographic. It’s about our favorite topic — creating great content.

And, as has been our style since the beginning, we’re practicing what we preach. This infographic demonstrates how to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the process.

The graphic is based on 21 Ways to Create Compelling Content When You Don’t Have a Clue by Copyblogger guest writer Danny Iny. We’ve re-imagined the way to present these content-creation tips, while adding a meta-fabulous #22 (you’ll see why).

Special thanks to our friends on the BlueGlass infographic team for making this thing look so good!

infographic of 22 Ways to Create Compelling Content When You Don't Have a Clue

 

http://www.copyblogger.com/create-content-infographic/

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